What the preview shows
Your title tag and meta description are the first things a prospective client reads about you, long before they visit the site. Enter a URL and we fetch the page, read its title, description, Open Graph and Twitter tags, favicon and site name, and render how it is likely to appear in Google on desktop and mobile and when the link is shared on Facebook, LinkedIn or X.
Below the previews is a live editor. Type a new title or description and the snippet updates instantly, truncated at the pixel width Google typically uses rather than a character count, so you can see exactly where the ellipsis will fall.
Writing snippets that get the click
- Lead with the service and place: "Employment Lawyer in Munich | Firm Name" beats "Home | Firm Name".
- Keep titles under roughly 600 pixels on desktop — usually 50 to 60 characters.
- Write a description of 120 to 160 characters that answers the searcher's question and ends with a reason to click, such as a free first consultation or same-week appointments.
- Give every page its own title and description; duplicates are often replaced by Google.
- Set og:image to a 1200 × 630 image so shared links show a proper card instead of a random picture.
Why Google sometimes ignores your text
Google may rewrite titles and descriptions when they are missing, very long, stuffed with keywords or do not match what the searcher typed. The preview shows what you are asking Google to display; it is the best case, not a guarantee. Clear, specific, honest snippets are the ones most often shown as written.
Social networks cache link previews. After changing Open Graph tags, use each network's debugging tool to refresh the cached card.
Snippets for multilingual firms
If your site is available in several languages, each version needs its own title and description written in that language — not a translation squeezed into the same length. German and French phrases are often longer than English ones, so check each version in the editor. Keep the firm name consistent across languages so that clients recognise you in every result.
Writing snippets that earn the click
Lead with what the searcher wants: the service and the place, then a reason to choose you, such as fixed fees, languages spoken or same-week appointments. Avoid repeating the firm name in both title and description. Each important page deserves its own title and description; duplicated snippets across pages make it harder for Google to pick the right page for a search and for people to tell your results apart.