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Website conversion audit

Visitors who leave without calling are lost clients. We check what stands between a first visit and an enquiry — on desktop and on the first phone screen.

No signup · Results in ~40 seconds · Nothing stored except the shareable report

What we check and why

What the conversion audit looks at

Conversion is the share of visitors who take the step you want: call, book, write or fill in a form. For a professional firm a single extra enquiry a month can be worth more than the website itself, so small obstacles matter. We load your homepage in a real browser at phone, tablet and desktop widths and look at it the way a hurried first-time visitor would.

Headline and value proposition: is it clear who you help and with what, or is it a generic welcome?
Calls to action above the fold on desktop and on 360 and 390 pixel phone screens, and how often they repeat down the page.
Click-to-call phone links, WhatsApp or Messenger, online booking and live chat.
Contact form presence and length, privacy information at the form and a promise of when you reply.
Social proof: testimonials, reviews widgets, client logos, case studies, team pages and memberships.
Price indication, FAQ, address, navigation complexity and sticky contact buttons on mobile.

Why these signals matter for firms

People looking for a lawyer, accountant or clinic are often under some pressure. They want to know quickly whether you handle their kind of case, roughly what it costs and how to reach a person. A homepage that opens with a stock photo and the word Welcome forces them to dig; a page that states the service, the city and a phone number in the first screen does not.

Trust signals carry extra weight in regulated professions. A named team, a visible office address, registration details and genuine client feedback help a visitor decide that you are real and competent before they share personal details in a form.

How to use the leaks list

The report summarises the six biggest leaks — the missing or weak elements most likely to cost you enquiries — before listing every check. Start there. Many fixes are copy changes: a specific headline, a button that says Book a free 15-minute call instead of Submit, a line under the form saying you reply within one working day.

Other fixes are design work, such as showing a call button on the first phone screen or shortening a twelve-field form to four. After each change, run the audit again, and if you have analytics set up, compare enquiry numbers over the following weeks.

Frequently asked questions

What is a good conversion rate for a firm website?

It varies widely by profession, traffic source and how you count enquiries, so we do not quote a benchmark. Measure your own rate over a few months and use the audit to remove obstacles that are clearly costing you contacts.

Should I publish my fees?

Not necessarily exact fees, but an indication — fixed-fee packages, a starting price or how the first consultation is charged — answers the question most visitors have and filters out poor-fit enquiries. Check your professional body's rules on fee advertising.

Does the audit test my contact form by sending it?

No. We never submit forms. We inspect the fields, labels, required markers, CAPTCHA and privacy notice from the page itself.

Why does the mobile view matter so much?

Many first visits happen on a phone. If the first screen on a 360 pixel wide phone shows only a logo, a menu icon and a large image, the visitor has to scroll before they see what you do or how to call you.

Is this the same as A/B testing?

No. The audit checks for known best-practice elements. A/B testing compares two versions with real traffic and needs analytics and enough visitors to be meaningful.