What the privacy check detects
When a visitor opens your site, their browser often contacts servers you never think about: analytics, tag managers, font services, video and map embeds, chat widgets. Each request discloses at least the visitor's IP address to that third party. We load your page in headless Chrome without accepting anything and record what happens.
- Third-party hosts contacted on the first load.
- Known trackers: Google Analytics, Google Tag Manager, Meta Pixel, DoubleClick, Hotjar, LinkedIn Insight, TikTok and Microsoft Clarity.
- Google Fonts loaded from fonts.googleapis.com or fonts.gstatic.com.
- YouTube embeds without privacy-enhanced mode and Google Maps embeds.
- Cookies set before any consent was given.
- A consent banner from common platforms such as Cookiebot, OneTrust, Usercentrics, iubenda, Complianz, CookieYes, Klaro or Borlabs.
- Links to a privacy policy and an imprint (Impressum), and visible contact details.
Why this matters for professional firms
Under the ePrivacy rules, as implemented in each member state, storing or reading non-essential cookies requires prior consent, and the GDPR requires a legal basis for transferring personal data such as IP addresses to third parties. Regulators across Europe have issued guidance and fines over cookie banners and analytics tools, and in January 2022 the Regional Court of Munich (LG München I, 3 O 17493/20) awarded damages to a visitor because a website loaded Google Fonts from Google's servers without consent.
For a law firm, notary or accountant, the reputational stakes are higher than the fines. Clients expect the people who handle their confidential matters to handle their data carefully, starting with the website.
Typical fixes
Self-host web fonts instead of loading them from Google. Load analytics, tag managers and marketing pixels only after the visitor has consented, or switch to a privacy-friendly analytics tool that does not need cookies. Replace YouTube embeds with youtube-nocookie.com or a click-to-load placeholder, and do the same for maps. Make sure your banner offers "reject" as easily as "accept", and that your privacy policy names the third parties you actually use.
In Germany and Austria every business website needs an imprint with legally prescribed details; other countries have similar information duties under the EU e-Commerce Directive.
Going further
This check looks at a first visit without interaction. To see what happens after a visitor clicks reject or accept on your cookie banner, run our GDPR cookie consent checker, which visits the page three times in a real browser and compares the cookies, storage and trackers of each visit. Together the two reports give your data protection adviser a concrete technical picture to review.