What the SEO checker looks at
Search engines decide what a page is about and whether to show it mostly from a handful of technical signals. When they are missing or contradictory, even an excellent page about your practice areas can be indexed under the wrong title, shown with an auto-generated snippet or not indexed at all.
The checker fetches your page, reads its HTML and HTTP headers and then follows up with robots.txt, the XML sitemap and a short crawl of internal pages so that it can spot problems that only appear across a site, such as duplicate titles.
- Title tag length (30–60 characters) and meta description length (70–160 characters).
- Exactly one H1 and a logical H2–H6 hierarchy.
- Canonical URL, meta robots and X-Robots-Tag noindex directives.
- The lang attribute and hreflang annotations for multilingual sites.
- robots.txt rules, sitemap declaration and sitemap validity.
- JSON-LD structured data, including LegalService, LocalBusiness and Organization.
- Image alt text, word count, internal and external links, redirects and compression.
Local and multilingual SEO for firms
Clients usually search for a service and a place: "notary Lyon", "employment lawyer Munich", "tax adviser Rotterdam". Structured data of the type LegalService, AccountingService or LocalBusiness with a full address and telephone number helps search engines connect your website to those local searches and to your business profile.
Many European firms publish in two or three languages. Each language version should declare its own lang attribute and point to the others with hreflang tags that reference each other in both directions. Missing return links or a wrong language code are among the most common errors on multilingual sites, and the checker reports them individually.
From findings to fixes
Every finding comes with the value we found, a short explanation of why it matters and a concrete fix. Most items can be changed in your CMS without a developer: titles and descriptions live in the page settings or an SEO plugin, and alt text sits next to each image. Canonical tags, robots rules and redirects are usually a theme or server setting.
After you have made changes, run the check again. Search engines need time to recrawl, so rankings do not move overnight, but technical problems disappear from the report immediately.