How to pick a niche when starting a website.

In the world of webmasters, when you hear or read the word “niche” that is referring to “niche market”. A niche is a corner of the market that a person can hone in on and be master of, by either providing products, services or information in that particular sector.

Everybody is always searching for the right niche. The benefit of finding your niche is you will usually have less competition and can direct your focus easily on your corner of the Internet without too many hassles. That does not mean you won’t work, but it does mean you will have a better chance at being successful, than if you tried to compete in a market overwhelmed by competition.

How to pick a niche

I am amazed when people post the ”Top paying keywords for Google Adsense” on forums such as Digital Point. There are always people licking their lips, rubbing their hands together and wanting to hone in on the top paying keywords and to a certain extend that makes sense, until you realize that others will see it also, and they will instantly become your competition. High paying keywords are nothing new. People have been targeting these same lists for over a decade and most people will fail at doing so. To the few lucky, or hardest working, or deepest pockets will go the spoils of war.

I have successfully zoned in on several niche’s over the years. I have dominated for very competitive keywords, but I felt like pulling my hair out and was always wondering when the next website would come along to bump me down out of the top three positions in the SERPS. Google’s algorithm has constantly changed and evolved and many website’s including my own, were top 3 position holding websites and were later re-organized and dropped into obscurity in the search results.

I would get frustrated at Google. It was like they were saying this is how things worked and then they would reshuffle the deck and over many years and constant upgrades to the algorithm it really felt like I was a hamster in a cage, jockeying for position. I knew I was not alone. Google says do this..so I would do that. It was a master headache, instant loss of revenue and I wondered if I would ever be able to make a consistent income of the Internet. To this day…this is still happening.

However, there is a solution to that mess, and that is to find a suitable niche, where the competition is low, or at least modest. Back to what I originally pointed out before. People want to zone in on the high paying keywords, but I have a better suggestion. Instead of zoning in on a niche that is not interesting to you, you should focus on your interests. Who wants to blog about insurance? Maybe their are a few people out there and that’s all they live for, but be realistic. Do you see yourself blogging ten years from now about insurance everyday? Not me.

Google likes fresh content and frequent content. They are not looking for cookie cutter content that offers no value to those who read it. By centering your niche around your lifestyle and interests you are more apt to be knowledgeable about what you are writing about and you are going to infuse more passion into your topic.

Ask yourself…What are your interests? What are you passionate about? Forget about the Cost Per Click (CPC) for one second. What are you going to be more successful at? Is blogging about insurance every day going to make you happy or blogging about something you are passionate about?  If you are standing in a room a people, and there is a conversation going on, if you have nothing credible to add to the conversation, it is better that you keep your mouth shut. I believe that is Google’s goal. They want to show the best results and give search users the best possible experience. If you have information of value, people will stay on your website longer, some will return, and that’s how you generate income and have a good time doing it.

There will be some of you who end up in niche’s that not going to pay for that new house in the Bahamas or even the first house. Nothing happens overnight, and I can guarantee you not everything is going to work. You have to keep putting one foot in front of the other and eventually you will reach that destination.

15 thoughts on “How to pick a niche when starting a website.

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